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Big John Gets Bigger and Bulkier With 23oz. “Tough Jeans”

Any time something’s described in quotations, I’m immediately skeptical. I’m going to be “healthy” in 2018. I “love” my wife. Yes, the dog is definitely “asleep.” But when Big John says their latest jeans are “tough,” I believe them.

This newborn jean weighs in at a healthy and chunky 23oz., is rope-dyed with natural indigo, and it’s cut into Big John’s most popular fit—a slim, tapered silhouette. Half-lined rear pockets with exposed selvedge at the coin pocket hold all your belongings in place, while flat brass rivets keep those high-stress points together.

You can tough it out with $230 at Okayama Denim.

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