A.P.C. breaks us off with a statement piece that’s likely to raise a few eyebrows, get folks talking and, perhaps, disappoint a few fans.
First offering raw denim in 1989, the brand became known for its jeans. For many, a pair of raw A.P.C.’s were the gateway denim, inciting and enticing budding enthusiasts with what were deemed requisite rituals like sizing down two or three sizes, or even washing your jeans in the ocean for the best fades. This led to a cult following for the brand that remains strong to this day.
But time ushers in change, and the designers at A.P.C. are apparently chomping at the bit to not only get more creative with their denim offering, but to make a (literal) statement while doing so. Their new Gael Tote bag is constructed from nearly the same raw denim as many have come to know, but with some choice words screen printed boldly on one side. With phrases both matter-of-fact, vague (just who exactly are they calling stubborn and radical? What is being compromised?), and downright offensive, as if “feminine styles” were a compromise.
This could have been a tweet, this could have been an ad, or perhaps it could’ve just been put into practice and left unsaid. But it is, in fact, a tote. What are your thoughts? Share them in the comments.
Available for $220 at Need Supply.