For the folks behind Freenote Cloth, it’s all about the work. Whether innovating new construction techniques in their jeans (check their new Wilkes cut here) or renovating their new retail store themselves; Matthew Brodrick, Andrew Brodrick, and David Strong are the real deal.
The brand, born in the unique rancho-surf environs of San Juan Capistrano back in 2013, had long harbored hopes of opening a brick and mortar store in Los Angeles. Ever perfectionists, the owners wanted to wait until the brand had fully matured and the perfect place revealed itself. In late fall 2017, the brand was ready, the space opened up, and by January of this year, they were open for business.
Located on Highland Park’s Figueroa St., the relatively new Freenote location already blends in with the growing neighborhood. A stone’s throw from some of the best food, coffee, vintage, and nightlife in the city; the store is that most perfect of LA spots – in a walkable neighborhood and with plentiful parking.
The new space stays true to the brand’s So-Cal Americana aesthetic, thanks large in part to Matthew’s blood, sweat, and tears. Tumbleweed chandeliers, the wood-block indigo wall, and the copper-topped bar make this figurative house a home. It’s touches like these that give the store its own unique feel. You’ll come for Matt’s expertly designed store and clothes and end up staying for the comfy couch, well-stocked bar, and comprehensive record collection.
Freenote is one of those brands that you see all the time online, but rarely have a chance to experience in person. In this age of e-commerce, it’s a pleasure to experience good craftsmanship firsthand, with good music in your ears and a cold beer in hand. All this, combined with the expert guidance of Greg, (who you might better know as @denimhound) means you’ll be hard-pressed to leave the shop without picking up some sort of American-made goodness, be it a pair of Freenote jeans (available in all of their fits), Red Wing boots, or a Tanner Goods wallet.
If you’re at all local and have considered any of their wares, shut your computer and drive over. The denim brand you’ve seen around the internet needs to be seen to be believed. So drop by when you have a chance, because you’ll leave with a buzz, a new pair of blue jeans, and a real connection to the joy and work ethic that make Freenote Cloth.
The store is at 5509 N. Figueroa St., Los Angeles, CA and is open 11-7, 7 days a week. You can follow it on Instagram @freenoteclothshop or give them a call at +1-323-381-5123.