More use and abuse, please. While many buy their jeans and wear them until there’s no wearin’ left, most sadly discard their’s just as the denim is starting to come into its own. That’s a lot of waste but the secondary market is a glimmer of hope as it extends the life of products to the people that are seeking them out with the bonus of a lower price barrier.
Encinitas, California’s Lone Flag concept space/shop is getting in on that secondary market with their Worn & Re-born project with this issue in mind. They offer high-quality denim from their vault of broken-in pairs, and at reasonable prices. Looking at their present offerings there’s a pair of nicely faded Rogue Territory jeans for $110, a pair of hardly faded Railcar’s for $90 and even a pair of Nudie’s for $75.
Another perk is that the Worn & Re-born jeans are offered online, with the same great photography that Lone Flag puts into the brand-new items they carry which is a clear step up from what we’re all used to on Grailed and eBay. This may not be for the guy that writes the date of each wash on his pocket bags, but for anyone looking to save some cash or prefers worn-in jeans without the use of sandpaper, this is likely for you.
Check it out the current Worn & Re-born offering at Lone Flag.