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Fade of the Day – Santana Social Club Lucas (3 Years, 3 Soaks)

We tell people to wash their jeans all the time (and to avoid unnecessary crotch blow outs in the process), but maybe sometimes a bit of dirtiness can be a good thing. After all, if you’re going for a vintage look it’s perhaps even appropriate. What changed our mind? Today’s Fade of the Day.

This pair of Santana Social Club Lucas jeans comes to us from the brand’s founder and designer, Patrick Krah of Brooklyn. Patrick says he’s worn this pair almost every day for the past 3 years, and we believe him.

Patrick had these jeans made in Bristol, Tenn., and was inspired by Levi’s from both the 1950s and 1960s. The result is a vintage-y pair of jeans that he can be proud of.