Wrangler’s ‘Icons’ is Their Very First Global Collection
There are plenty of brands out there paying homage to Levi’s and also those dedicated to remaking the most famous models of Lee jeans, but there aren’t a ton of options for folks who want repro Wrangler goodness. Wrangler’s iconic pieces, despite their ubiquity in vintage stores, have never been given the thorough repro treatment that others like Levi’s Vintage Clothing or Lee 101 afforded their products. The new collection, Wrangler Icons, seeks to ameliorate this situation.
The Icons collection is primarily devoted to the essential Wrangler pieces that were worn so well by musicians like Freddie Mercury, David Bowie, Debbie Harry, and Mick Jagger. The jackets, shirts, and jeans of the Icons collection aren’t exactly stitch-for-stitch reproductions, but they are certainly a step in the right direction. The near-perfect 124MJ jacket has been washed and lengthened and their version of the classic 11MWZ jeans have been slimmed and the iconic pockets lowered. Perhaps not the collection for the repro nerd, Icons is still a great way to get into the broken twill classics worn by rock and roll royalty for decades.
Wrangler has not only updated the fits, but is committing itself to sustainability by using 20% recycled cotton on the denim for this collection. A popup shop in Soho will remain open until March 24 to inaugurate the collection, but cities all over the world are playing host to this international campaign. You can read more on Fashion United and shop the actual collection over at Wrangler.
Nothing in this collection is raw, but if you’re rocking stadiums à la Bohemian Rhapsody, you probably don’t have the time or patience for excess starch in the weave!