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Fade of the Day – Unbranded UB401 (3.5 Years, 2 Washes)

Today’s Fade of the Day from Jeremy Rubio is our bread and butter. No, our warp and weft. Splitting his time between Milwaukee, Wisconsin and Miami, Florida, Jeremy has consistently worn these Unbranded UB401 jeans for three and a half years.

Undergoing only one crotch repair, around the 2-year mark, these jeans have held up remarkably well and have the fades to back it up.  The contrasting is sharp and veiny, especially in the areas around the knees and the honeycombs. The seat and upper legs are almost fully faded but have this cloudy allure.

These jeans show that if you put in the time, you will get the fades. They will be hard earned, but they will be yours and unless someone literally steals the jeans from you, no one can take them away from you.

Unbranded UB401 Tight Fit Raw Denim Jeans

  • Fabric: 100% cotton selvedge denim
  • Fabric weight: 14.5 oz.
  • Fabric source: Japan
  • Made in: China
  • Fit: Slim Tapered
  • Additional Details:
    • Leather patch
    • Button fly
  • Available at: Nordstrom for $82