I’m not sure if this needs to be said, but Namu Shop is so dope. Do they stock 400 brands? Absolutely not. Does the brand list read like like the back of a Menswear Greatest Hits album? Not really, unless you’re very specific (whatup guys). But their tight assortment is always stupid good, and it turns out that a beach setting makes it look even better.
(Do I work for Namu? Not on purpose, at least.)
Coming in like Beams+’s less preppy (but still preppy), more laid-back brother—the one that owns like six beachside businesses, probably—their summer editorial is filled with heaters from brands like Kaptain Sunshine, Eastlogue, A Vontade, Paa, Document, Fujito, Phlannel, Kleman, and Maillot.
If you’re a highlight person, the gingham Spectators Jacket from Paa is one of those, and so is that madras Drizzler Jacket from Fujito. Also of note (not that the rest of the selections aren’t): the t-shirts from Paa, that absurd double-breasted suit from Kaptain Sunshine and the strong loafer-white-sock game, turned up to an 11 by those black Kleman joints.
The best part? Like half of it is already on sale (including the first two jackets).
Available at Namu Shop.