• Start Here
  • Shop

Fade of the Day – Evisu EV0001 (20 Years, Unknown Washes)

How many of you are rocking faded, older jeans? How many of those jeans did you buy in 1999? Today’s Fade of the Day is one such pair that’s been kicking it for 20 years now.

This pair of Evisu comes to us from Heddels reader Ben Armitage of Jersey who says he bought them on Easter, 1999 and has worn them on-and-off since then, giving them countless washes in the process. The latter is apparent with the soft, subtle fades he’s achieved here. Look closely at the right back pocket and you can see a hint of the former Evisu painted ‘gull’ arcs. The leather patch has held up well, and dig the roping on the hem!

You can follow Ben on Instagram.

Join today and gain instant access to:

Exclusive Heddels+ articles and podcast episodes
Heddels+ Discord community
Up to 20% off at the Heddels Shop, STAG Provisions, Blue in Green, Clutch Cafe, and more!