Benzak Denim Developers and Dutch interior design moguls Pols Potten have together created a fun and interesting lookbook that highlights the fading potential of BDD’s ‘Made in Japan’ line of denim.
Jeans in various stages of wear and in differing Japanese-milled denims are modeled among what might be a thoughtfully designed interior you could potentially come across in say, Amsterdam, and you might not guess so, but all of the jeans fit in their respective interiors surprisingly well.
It does well for the integrity and character of denim design to be placed among such beautifully curated interiors (latent with wabi-sabi vibes), because these jeans on this model don’t seem out of place at all.
These scenes that Pols Potten have crafted inspire a certain appreciation for rawness in material and design—settings that are seemingly perfect to display denim against, they’re certainly a step up from the dreary outdoors scenes some denim influencers use to show off their wardrobe right now, it’s the cold and rainy/snowy season, after all.
Take a look at these photos if you’re looking for a bit of inspiration to focus your fade potential into, or if you’re like me, and just love to ogle raw and faded denim.