However the neppy denim craze got started, one thing’s certain, it has certainly peaked with the Pure Blue Japan 16oz. Relaxed Tapered Snow Denim. I mean, the denim’s called Snow Denim, c’mon. These do indeed look like a fresh dusting of snow just landed on your pants, even if you’re wearing these on a humid day in SoCal.
We can thank PBJ’s proprietary 100% cotton selvedge denim, technically denim milled with ‘irregularities’, we think the effect is beautiful and only lends itself to the ruggedness of denim.
Washed once, these made and crafted in Japan jeans are exclusive to Blue in Green, so act fast before your NY-native brethren pounce on them first. A five-pocket design, with gold 100% cotton thread, the jeans feature signature PBJ embroidered blue leaf on the back pocket, metal PBJ button fly, and original PBJ x Blue in Green sheepskin leather patch.
Available for $363 at Blue in Green.