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Ginew Moves Forward With Its Naasgó In Collaborating With Navajo Artist Corey Begay

Ginew are the only Native American owned denim line, and not only are they sourcing the finest materials for their product but they’re also tapping into their heritage to offer something seriously unique.

Marrying Ojibwe, Oneida, and Mohican ancestry and traditions with the workwear fabric of America is no small accomplishment and Erik and Amanda have gone from strength to strength. Based in Portland, the Ginew collection is considered and carefully curated.

To give you some idea of the brand’s approach, they jointly crafted the first series of belts from their wedding buffalo, “which was hunted, prepared, tanned, and hand-dyed by them with their families”. It doesn’t get much more authentic than that.

This time around, they’ve partnered up with Navajo artist Corey Begay on a series of limited edition American made product including a t-shirt, bandanna and patch. Corey hails from Cedar Springs, Arizona, on the Navajo Reservation. He’s an artist and graphic designer by trade, turning his hand to public murals, fine art, illustrations, logo design and a whole lot more.

Now residing in Portland, his designs for Ginew are named ‘Naasgó’ which translates as ‘forward movement’. The design incorporates a bear representing the land and above the bear the Day Cloud and night sky.

Combined, they illustrate the bear as a day and night time traveller, always moving forward. The bear also wears glasses, a signature style cue taken from Corey.

All are available from $24-$44 at Ginew.

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