The wait is over. Kapital is back and firing on all cylinders with its SS20 lookbook, shot by Eric Kvatek. This time around, the brand went ‘across the fence’ into Vietnam to capture the collection. But it’s not all military vibes in ‘Nam. While there are some standout nods to the country’s past conflict, there’s much more to this collection than olive drab.
All of the usual Kapital suspects are out in force here—franken-jeans and jackets, oversized workwear staples, smiley face and skeletal motifs, and a whole load of denim. But there is always something new, fresh, and alluring about each Kapital collection. Whether that’s in the skilled eye of Kvatek or the continually evolving vision of esteemed designer Kiro Hirata, the industry still eagerly awaits Kapital’s lookbooks like a kid on Christmas morning.
Kapital has once again balanced its influences from the Western hemisphere through the inclusion of Eastern elements like boro, Sukujan and kung-fu style jackets, and even a playful rice paddy hat emblazoned with Kapital’s iconic smiley. But what caught our eyes here was the charming shots that capture the essence of 60s psychedelia and rebellion. Washed-denim plastered in patchwork, whimsical tie-dyes— and a myriad of denim ‘n’ drab stamped up with countless CDN symbols — these pieces are overt statements that stick out in the best possible way amongst the lush-but-rugged Vietnamese backdrops chosen by Kvatek.
It’s safe to say that we’re already looking forward to the next Kapital lookbook.