2020 has presented us with some of the biggest tests we’ve faced this millennium. And while this past week has been truly awful, with the reality of police brutality and institutionalized racism being brought to the fore by the tragic murder of George Floyd, we’re still in the midst of a global pandemic. These are extremely trying times.
But the silver lining of our struggles is how people are rising up to help one another. Just look at the protests which have been sweeping the U.S. and now around the world in response to George Floyd’s murder, and the countless companies, influential individuals, and grassroots set-ups like Cover Up Colorado supporting various COVID-19 related causes. Through all of this chaos, anger, and uncertainty – one thing is for sure – most of us are in this together.
Cameron Weiss of Weiss Watch Company is auctioning his personal prototype of the brand’s American Issue Field Watch to support MusiCares COVID-19 Relief Fund. 100% of the sale will be donated to the fund that supports people in the music industry who are out of work due to the pandemic. This is not just music artists – its roadies, technicians, sound engineers, venue staff – all of the people who work to bring us live music in normal times.
Honoring the traditions of watchmaking and aviation while pushing the bounds of innovation — Weiss created a new version of the Cal 1003 movement with the aerospace industry of LA — using an aluminum alloy normally reserved for aerospace fuselages and wings. The combination of an aluminum alloy movement and a titanium case is a first in the industry.
Bidding on Crown & Caliber ends tomorrow, June 2nd.