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Ginew’s Strawberry Down Vest Pays Tribute To Oneida Medicine

Run by husband and wife team Erik and Amanda, Ginew (Gih-noo) is the only Native American-owned denim line around. Incorporating their ancestral heritage and learnings in order to offer a premium product with a contemporary Native American soul, Ginew specializes in using the finest American made materials for their products. But what really makes the brand stand out, is its soul.

With the unique marriage of a ‘live well’ philosophy alongside small-batch manufacturing, Ginew really speaks to the consumer on a different level. Take the Strawberry Down Vest for example. Like any good down vest, it is filled with 5 oz. 700 fill-power goose down, and features solid brass hardware. But Ginew honors its heritage through a woven strawberry patch on the left pocket. In Oneida Nation, strawberries are used as medicine and signify the beginning of food seasons and first harvest.

Coming in a luscious turquoise colorway with traditional bandana lining, each Strawberry Down Vest is made on Pudget Sound in Seattle, WA.

Available for $385 at Ginew

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