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The 17 Year Rivet War – Denim History pt. 4

We’re back in 1870s San Francisco and Reed and David are exploring the fallout of Levi Strauss and Jacob Davis’s exclusive patent to put rivets on pants, creating the first iteration of what we know as jeans today. The resulting  period kicked off an arms race of competing brands trying to make their own inventions to compete with the patent-protected riveted Levi’s pants.

If you’d like to learn more, much of the reference for this episode is from Michael Allen Harris’s phenomenal book Jeans of the Old West. If you’d like to support the work we’re doing, check out the Heddels Shop where we have a new selection of Teamster Tees in Black and Grey. As always, listeners get 10% off with the code BLOWOUT.

If you have any questions you’d like us to answer, topics to cover, or people to talk to, email us at blowout@heddels.com. Also help us out by dropping a review! Listen on the embedded player above or subscribe for early access on the following platforms: