We’re back in 1870s San Francisco and Reed and David are exploring the fallout of Levi Strauss and Jacob Davis’s exclusive patent to put rivets on pants, creating the first iteration of what we know as jeans today. The resulting period kicked off an arms race of competing brands trying to make their own inventions to compete with the patent-protected riveted Levi’s pants.
If you’d like to learn more, much of the reference for this episode is from Michael Allen Harris’s phenomenal book Jeans of the Old West. If you’d like to support the work we’re doing, check out the Heddels Shop where we have a new selection of Teamster Tees in Black and Grey. As always, listeners get 10% off with the code BLOWOUT.
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