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Dawson Denim Updates Its Standard Fit With Its DD023 Jean

Brighton based denim duo Kelly Dawson and Scott Ogden—founders and owners of Dawson Denim—have been making waves much further afield than England’s picturesque south coast for a number of years. Since 2012, they’ve been recognized as one of the best premium denim brands in Europe, with an emphasis on high-quality production, premium fabrics, and traditional manufacturing techniques.

Dawson has released their improved Standard Fit jeans, crafted from a 14.5 oz. low-tension selvedge fabric from Okayama. Taking style cues from 40’s cowboys and ranchers, it’s a more relaxed fit intended to sit on the hips and have a higher back rise. They feature natural cotton herringbone pocket bags, branded buttons and rivets, and a natural leather waist patch.

Each pair is handmade in the Dawson Denim workshop and individually numbered. True to their approach of ‘the devil is in the detail’, Dawson Denim also went the extra mile to include Reece 101 buttonholes, felled inseams using a Union Special 35800, and chain stitched hems using a Union Special 43200G. I mean, what’s not to like?

Available for £310 (~$405) at Dawson Denim