As the rivet cold war subsided out west, blue jeans went national. We dig into the effects rail connectivity had on the expansion of jeans eastward and how certain companies began dividing up the map into regional territories, establishing the modern day “Big Three” of Levi’s, Lee, and Wrangler/Blue Bell.
Listen in for all that and more on this week’s episode. As always, listeners get 10% off at the Heddels Shop with the code BLOWOUT.
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