I have no convenient way of verifying this, but I’m pretty sure Beams Plus has been using the same model since at least 2014 (see: the Frisco Ivy collection). This isn’t a slight at all, mind you, he’s a perfect consumer proxy for the brand — there legit might be two of them, kind of like Meredith and Lisa on Real Housewives of Salt Lake, but I also have no concrete evidence either way so I’m leaning toward one (1) guy — and I don’t know how you find someone who looks more at home in Beams than Beams Dude does. He’s perfect, like if a tan corduroy blazer were a person*. Anyways, he’s back for the recently-released Beams Plus SS21 lookbook (along with some others), and this has all just been a protracted way of saying how grateful I am to have a rock like Beams Plus in my life. Is the world still a mess? Always. Is Beams Plus still great? Also always.
(*On the off chance you’re reading this Beams Dude, I’m sure you’re a complex individual whose whole-ass appearance absolutely doesn’t deserve to get reduced to “corduroy blazer” but I work with what I got.)
But clothing time. Because it’s Beams Plus, the preppy stuff hits hard, particularly the shrunken suit done in a tan and a navy, the kaleidoscopic patchwork Bermudas, the block-printed batik blazer, some easygoing polos, what seems like a perfect double-breasted blazer, and a Charlie Brown cardigan that I will physically fight one of you over if it comes to that. Also, if you like to turn your pants into figurative middle fingers, there’s a couple block-printed and patchwork pairs that will offend so many people in all the right kinds of ways. (And no one worry, the double-pleats are back.)
But also because it’s Beams Plus, the preppy stuff is interwoven with the best of the rest. There are strong workwear pieces, like the scoop-neck overalls and the navy blue jumpoff happening here. There are some GORP-lite staples, like their enduring anorak, multiple colorways of their six-pocket, and those cargo shorts with the drawstrings, which I’m shouting out as a sleeper now, mark it. And there’s also some vintage sportswear hits, military-inspired classics, irreverent redesigns (the tie-dyed, block-printed pullover stands out), and even some high-waisted culotte-y joints if you’re looking to take some big swings in a post-vaccine world.
And honestly, why not take those swings. We’ve been trapped inside for like a year now, cop up on some Beams and give yourself even more reasons to be excited for (late?) summer. Just leave that sweater alone.