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Britain’s Joe & Co. Collaborates With Gola To Produce High-Grade Canvas Hi-Tops

Sometimes all it takes is a good collab to revive the fortunes of a once-great heritage brand. Gola was a footwear legend in the U.K. found in 1905, famous for its iconic high-tops. In the 1960s and 70s, it was one of the U.K.’s most iconic sportswear brands. In more recent years, it’s done work for the fast-fashion houses, but a new collab with Joe & Co. allows it to get back to its roots.

Two new high tops are available for pre-order, one in black with a gum sole and the other, all white. Both are vulcanized and bear the brand’s signature stamp logo. Metal eyelets, with one red eyelet, and joint branding add a little contrast to the shoes. Heavy-duty soles, a fair bit of cushioning, and that retro sportswear styling give it the form and function you need in a pair of everyday stompers.

Pre-order now to guarantee you receive a pair and start planning those sexy spring fits!

Available for $106 at Joe & Co.