Japanese brand KUON reflects a marriage of historical appreciation and contemporary construction techniques. With a clear love for traditional textiles like Japanese boro, KUON executes its garments in a refined way which shows its love for vintage clothing, alongside a forward thinking design approach. Setting themselves apart by intentionally adopting time-consuming production processes and detail-orientated designs, KUON’s reinterpretation of the past alongside a vision for modern clothing is refreshing and admirable. Take the Boro Hawaiian Shirt for example. Yes, you read that correctly.
For SS21, Kuon has created a rayon/cotton blend Hawaiian shirt and fused it with a Boro-inspired print to create a garment that can only be described as out-of-this-world-cool. KUON has kept it classic with a relaxed fit and open collar, but that boro print is more than enough to have necks snapping!