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Oldblue Co. Celebrates 10 Years With Epic Collection & Brick-And-Mortar

When someone says denim to me, I instantly think of Japan—it’s just a knee-jerk reaction and one that I’m sure not alone in having. But if the last 10 years have taught us anything about the raw denim industry, it’s that Indonesian makers are doing their best to match the Japanese output. And you can’t talk about Indonesian denim without mentioning Oldblue Co.

Founded in 2010 in the midst of the Indonesian denim boom, Oldblue looked to set themselves apart with an aesthetic grounded in classic blue-collar Americana workwear coupled with an ethos centered on unique design, durability, and purpose, using the highest quality imported fabrics and sewing them up locally.

For this milestone, Oldblue has taken its first leap into physical retail and unveiled its 10th Golden Decade Collection. This indigo-soaked set comprises of the brand’s new 37’ Cut Jean and 606RJ Jacket, both available in a 13 oz. low tension selvedge denim from Okayama, milled exclusively for Oldblue, or an equally sublime 14 oz. shrink-to-fit fabric from America’s own Vidalia Mills. The collection also features a 50’s inspired veg-tanned wallet to boot.

The newly developed 37’ Cut takes its design cues from jeans and denim work pants of the 30s & 40s with iconic features like a cinch back and crotch rivet. It’s cut with a high rise, roomy top block, and a full leg, and brought together with a mixture of high-quality American and Japanese hardware,  ornate pocket arcs, and a custom Indonesian cowhide patch. Even if you aren’t into thicc jeans, you’ve got to appreciate the majesty of these wide boys.

The 606RJ Jacket follows suit, with Oldblue Co. clearly taking inspiration from the iconic Lee 101 jacket with its double chest pocket, front pleats, and classic zig-zag stitched placket. They’ve really set this one off with  Scovill USA copper plated buttons and natural corozo cat-eye buttons at the waist adjusters, and that’s without even mentioning the custom embroidery featured on the back of the 13 oz. Okayama iteration, all of which is applied by hand using a vintage chainstitch machine.

Last but not least there’s the Roamer Wallet, Oldblues take on classic trucker wallets. This charming money holder is made from a mix of natural vegetable tanned leather and black drum dyed leather, the latter of which is adorned with elegant jewels and studs.

I don’t think I’ll be alone in saying that Oldblue has really hit the ball out of the park with this release. Rugged, well-built — and full of time-honored Westernwear charm — it encapsulates everything they’ve been doing for the past decade, and more.

Check out the collection over at Oldblue Co.