Iron Heart wants to buy back your old faded Iron Heart duds that are collecting dust in your closet via their brand new RE:LOVE program. If you love breaking in denim from its original crispy raw state, but have a couple of jeans sitting in the closet that no longer fit, you can send them into Iron Heart via the program and collect a discount code.

Pending approval of your pre-loved Iron Heart pieces, you’ll be issued a discount code at 15% of your item’s original value, which you can then use toward copping more great stuff from the brand. It’s a win-win for Iron Heart who obviously wants to sustain their product’s very long life cycle, and for you, who want properly fitting, made in Japan clothes – no matter what the state of wear is. If you’re not normally into pre-faded jeans, there are plenty of other products available through the project already: shirts, jackets, and even some pre-loved 21oz denim sneakers.

Check out Project RE:LOVE over at Iron Heart UK and view what’s available now here.