If you own a tote bag and have my phone number, chances are you have texted me about a new PBS documentary that just released this week. I’m of course talking about “Riveted: The History of Jeans”, the latest in PBS’s “American Experience” series directed by Michael Bicks and Anna Lee Strachan. The documentary traces indigo twill cloth from its origins in Northern Africa, Italy, and France in the late Renaissance through the American enslaved peoples, gold miners, biker gangs, high fashion, and hip hop. We all watched it and I guess my gut reaction is it was good but they could’ve talked more about Taco Bell.

We get into that as well as the rebirth, or lack thereof, of Brooks Bros. and J.Crew in a recent GQ article. Find all that and more on this week’s episode by joining Heddels+.