For the last 2 years, Cole from the US has been living in his Unbranded jeans, serving as an unofficial ambassador for the campaign I just made up –  ‘Affordable Jeans Fading Magnificently’. Tag line: Just. Add. Wear. You’re welcome, Unbranded. Wearing his jeans 5 days a week, they’ve been through it all – from building a flagstone patio to working, camping, and biking, and if they could talk, I’m sure they’d have some stories to tell.

But they kind of do already have a voice, through their wear patterns – beautiful I know – which are quite expressive. The overall contrast is pretty apparent with the above and below the knee difference looking like two separate pairs. The thigh zone is super bright and washed out with some thin whiskers sprinkled throughout. The knees themselves look like they’ve got some bleach treatment they are so bright. Accordion-style honeycombs out back catch your eye right away but its the laissez faire seat blowout that’s the coolest to me.

Unbranded UB201 Raw Denim Jeans

• Fabric: 100% cotton sanforized Japanese selvedge raw denim
• Fabric weight: 14.5 oz.
• Fabric source: Japan
• Made in: Macau
• Fit: Tapered
• Additional details:
  • Chosen by our team as the best entry-level raw denim jeans
  • Rope dyed
  • Button fly
  • Hidden rivet
  • Chain stitched hem
  • Leather patch
  • Blue selvedge ID
• Available at: Armitage & McMillan for $82