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Style Starters – Normcore

So, normcore. You’ve heard about it, you’ve made fun of it, you’ve unwittingly veered into it and you’ve been baffled by it. We’re here to help with that last one. Or try to.

Let’s start here: the concept of “normcore” doesn’t exist without controversy, and whether it’s even a style subset at all has been open to debate since the term was coined in late 2013, making it something of a moving target (more on this in a moment). And to muddy things even further, “normcore” is, depending on who you ask, a dress code, an ideology, a philosophy, a meme, a media thirst trap, a lagging indicator of impending socio-economic conditions under late-stage capitalism and (potentially) 14 other things.


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