• Start Here
  • Shop

HELM’s Wilson Loafer Is Smart Casual Excellence

Everyone’s into loafers, now. But in a sea of Bass, you can stand out the right way with the HELM Wilson.

Manufactured in Brazil by US-based boot and shoemaker, HELM, the Wilson is HELM’s unique and innovative take on the classic loafer. Built from a ‘brush-off’ Krumenauer leather in a beautiful, rich burgundy, the Wilson features a Blake stitch and HELM’s new Denver sole for maximum comfort and traction. 

Have you ever been to an event where the dress code is smart casual? Like, what does that even mean? It’s a total pain in the ass – you either end up looking heavily overdressed or so casual that you shouldn’t even be there. Well, dress the Wilson down with some rolled-up straight selvedge denim and no socks, or dress it up with a suit —anything goes — and it goes damn well. 

Available for $245 from HELM

Join today and gain instant access to:

2 product giveaways per month
Exclusive Heddels+ articles and podcast episodes
Heddels+ Discord community
No ads on the entire Heddels site
Up to 20% off at the Heddels Shop, STAG Provisions, Blue in Green, Clutch Cafe, and more!