Dawson Denim Launches Custom Jeans Builder

When looking to invest in a new pair of jeans, a lot of pairs have that little something that stops them from being the perfect pair. A cinch back (or lack of), overbearing arcuates, or the right fabric in the wrong fit. If you want to tweak the parameters on your next purchase, check out Dawson Denim‘s new Build Your Own offering.

Take your pick from the six core Dawson styles, Wide, Wide taper, Standard, Regular, Slim, and Women’s Wide; then choose what you want your pockets to look like, whether you want a center back cinch, your waist size, and inseam length. Once you’ve built your perfect pair, they’ll be crafted from Dawson’s new Lot 32 denim in their workshop in Hove, England. Lot 32 is a 14 oz. organic cotton plant-dyed white selvedge denim, a beautiful, authentic reproduction of 1940s’ quality denim. It has been woven specially for Dawson in a mid-indigo hue by their partner mill in denim paradise, Okayama.

Both the denim and Dawson’s offering are limited, with the Custom Jeans Builder only open for business until the end of July.

Available exclusively at Dawson Denim for $367