Gustin Sets Our Indigo Hearts Ablaze with Japan Red Fire Denim

We’re a fan of all things indigo around these parts and we’ve seen it combined with nearly every other color of the rainbow, but rarely do we see something as eye-popping from the get go as Gustin’s new Japan Red Fire denim.

Featuring a cotton indigo warp and a poly red weft, these jeans start out dark with red highlights peeking through that will only start to burn brighter as you wear them. Indigo fades, but that red is there for life. The 12oz. Japanese milled selvedge denim is a great midweight candidate for year round wear and will be made in USA in all three of Gustin’s Straight, Slim, and Skinny fits.

Get in on this campaign now and you should have your Fires in hand to match the red colors of fall this October or November.

Available for $189 at Gustin.