The term “101” kind of gets a bad rep. From the connotation that something is for beginners to the idea that the entry-level should just be rushed over to get to more advanced things, you might have it all wrong. Think of it as the foundation on which you can build.
This is why the Cone 101 Shirt from Gustin is so humbly named. Sure its price point is approachable, especially as heritage wear can carry some pretty hefty price tags. But more importantly, it has all the fundamentals you need to shirt responsibly. From all the traditional construction details you’d find on a vintage work shirt like triple stitch needlework, side gussets, and 2 handy chest pockets to the deadstock Cone Mills selvedge denim from the now-defunct White Oak Plant, it’s a shirt that you’ll understand off rip but will stand up to most other shirts in this realm, no matter how far down this rabbit hole you go. Not to mention the fade potential with enough elbow grease.
Made in USA, available in a Slim and Regular fit and featuring Corozo buttons, enroll now before the class is full. You won’t regret it.
Available for $119 from Gustin.
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