Woven in Okayama, sewn in San Francisco, brought to life in Pennsylvania. Heddels reader Justin shares his pair of GUSTIN #75 Okayama Standards for this week’s Fade Friday.
Crowdsourced and community-driven, GUSTIN is known for choosing fabrics with real character and letting its community decide whether a full run gets produced or not. That said, the #75 Okayama Standard denim is a stalwart in the GUSTIN roster. Woven on vintage shuttle looms, the midweight fabric starts out rigid with a clean medium-indigo tone. With wear, the vertical grain texture comes alive, showcasing a wide range of indigo blues.
After only 18 months of wear, Justin’s jeans show those remarkable results in droves: heavy indigo loss at the thighs, deep honeycombs, and vertical fade patterns that highlight the fabric’s natural slub texture. With just one soak and two washes, his Okayamas have lightened into a bright medium indigo that looks naturally broken in. Factory distressing could never!
Now working in construction, Justin wears these GUSTINs daily, whether on-site, camping, or wrenching on his truck in the driveway. Imparting some denim wisdom in his submission, Justin says that there is no secret to great fades, just consistent wear and time. I’m inclined to agree
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Gustin Okayama Standard Raw Denim Jeans
- Fabric: 100% cotton selvedge denim
- Fabric weight: 14.5 oz.
- Fabric source: Japan
- Made in: USA
- Fit: Various
- Additional Details:
- Sanforized
- Button fly
- Leather patch
- Selvedge belt loop and fly
- Red-gold chainstitch hem
- Custom hardware
- Available for $139 at GUSTIN.
