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A detailed profile of the Aajja Japan Jeans, a collaborative denim project between Sweden's Denim Demon and Japan's Momotaro .

by Dennis DePrimo 10 years ago

Interviews

Interview with Oskar Sommarlund, Co-Founder of Swedish brand Denim Demon about the history and future of his brand.

by Dennis DePrimo 10 years ago

New Releases

The 15 oz. low tension denim has a scarily slubby texture achieved by weaving at low speed and low tension by only the most skilled craftsmen.

by Nav Humphries 2 years ago

New Releases

ONI's 'XX' denim delivers a texture like no other - rough, slubby, and likened to the most coarse of sandpaper by the brand themselves.

by Nav Humphries 2 years ago

New Releases

Denim fans everywhere know the magic of ONIs heavyweight Secret Denim. The real secret is: You can't go wrong with this jacket.

by Daniel Rockburn 1 month ago

New Releases

Watch out PBJ, there's a new sheriff of slub town. Say howdy to the ONI Denim 622 Asphalt 20 oz. Denim collection.

by Daniel Rockburn 1 year ago

New Releases

Fans of wider-legged jeans can rarely enjoy a denim fabric with as much contemporary nuance as ONI's Secret Denim.

by Ben Keefe 1 year ago

Fade Friday

Looking like they were pulled from a rusty oil drum in an old service garage — in the best way possible — is Halim's 20 oz. pair of Oni Denim.

by Ben Keefe 1 year ago

New Releases

ONI Denim celebrates its 20th anniversary with a limited quartet of demon-toned jeans available in two of the Japanese brand's slimmest cuts.

by Daniel Rockburn 1 year ago

New Releases

Coming in Stan Ray's original straight tapered painter fit, Heddels+members can snap a pair of these denim painter beauties up for under $75.

by Ben Keefe 1 year ago