Eureka! Levi’s Answer to Corporate Creativity – White Oak Economy
Levi's have been undergoing big changes in recent years and in the center of these changes, was the opening of Eureka Lab in 2013. Amy Leverton reports.
Amy Leverton is a trend consultant, designer and journalist as well as the author of Denim Dudes, a book dedicated to the denim style of industry figures and enthusiasts. She works for many clients behind the scenes, helping them to shape their design direction and seasonal concept. Follow her on Instagram as she travels the world, hunting for new denim trends.
Levi's have been undergoing big changes in recent years and in the center of these changes, was the opening of Eureka Lab in 2013. Amy Leverton reports.
In this in-depth look at the current men's denim sector, we ask: is the Millennial consumer driving a more ethical, better quality denim?