Denim Banners – Art and Advertising for a Simpler Time
In the year 1967, Levi Strauss & Co.finally moved their advertising energies from romantic renderings of the Old West to trendier…
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Background
Levi’s – History, Philosophy, and Iconic Products
It’s hard to imagine anything more ubiquitous than the jeans made by Levi Strauss & Co. As capitalist as Coca-Cola and as American…
Features (50)
Levi’s’ Woke Jeans Are Shapeless Blobs: The Weekly Rundown
One USA workwear brand that slid under the radar — Put This On Everyone’s favorite sweater earned it’s ranks in war —…
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Levi’s and Google are Set to Release Their Smart Denim Commuter Jacket
Trigger warning: if you already think that the government is watching your every move through daily technology use, this jacket…
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Fade of the Day – Levi’s 501 STF (10 Months, 3 Washes, 1 Soaks)
Deadstock fades are the order for today’s Fade of the Day with this pair of early 1990s Levi’s! Heddels reader…
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Fade of the Day – Levi’s 501 STF (4 Years, 3 Washes)
Just because you’re a dad in jeans doesn’t mean your jeans have to be “dad jeans”. Heddels reader and denim…
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Fade of the Day – Levi’s 535 Legging Black Overdye (6 Years, Unknown Washes)
Shouts out to all the ladies out there rocking raw denim just as hard as the dudes! Today’s Fade of…
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