Fade of the Day
Fade of the Day – Benzak BD-006 (13 Months, 2 Washes, 2 Soaks)
Sharp, high-contrast fades are the order of the day for today with this pair of Benzak BD-006 jeans that have seen lots and lots of walking.
deep indigo
Fade of the Day
Fade of the Day – Naked & Famous Super Skinny Deep Indigo (13 Months, 2 Soaks)
Never fear, unique denim is here! Today's Fade of the Day is a pair of Naked & Famous Super Skinny Deep Indigo with some very subtle fading.
Fade of the Day
Fade of the Day – Naked & Famous Deep Indigo (7 Months, 1 Soak)
Staying active in your denim is one way to sure fades, just like this in this budding pair of Naked & Famous Deep Indigo jeans.
Fade of the Day
Fade of the Day – Naked & Famous Weird Guy Deep Indigo Selvedge (1.5 Years, 4 Washes)
Today's Fade of the Day features a pair of hard-worn Naked & Famous Deep Indigo selvedge raw denim jeans after 1.5 years and 4 washes.
Fade of the Day
Fade of the Day – Pure Blue Japan xx-020 (4 Months, 1 Wash, 4 Soaks)
College is a time for many things: education, relationships, parties, and, of course, fading your jeans. This time, it's a pair of Pure Blue Japan xx-020's.
New Releases
Pure Blue Japan Deep Indigo Jacket – Just Released
Pure Blue Japan has just released a Deep Indigo denim jacket, it weighs 13 oz. and comes pre-washed once to account for unsanforized shrinkage.
New Releases
Pure Blue Japan XX-020 – Just Released
Details on the newly released Pure Blue Japan XX-020 jeans. Featuring deep dyed cores, PBJ's innovation has created stunning fade potential.
New Releases
Momotaro Deep Indigo Brown Weft 15oz “Tight Straight” – Model 0702BR
Momotaro's newest release, the Momotaro Deep Indigo Brown Weft 15oz Tight Straight 0702BR, which features a unique color in one of the flagship fits.
New Releases
Edwin Japanese Blanket Denim Collection – Just Released
Edwin has released Blanket Denim, a Japanese denim woven from a mix of cotton and viscose which leads to a neppy 12.7 oz denim with the inner feel of a blanket.
Fade Friday
Fade Friday – Pure Blue Japan XX-007 (1 Year, 0 Washes)
While this is the second time we've dedicated a Fade Friday to a pair of Pure Blue Japan's XX-007 model, this pair is quite different from the first.