{"id":138740,"date":"2019-07-01T00:00:36","date_gmt":"2019-07-01T06:00:36","guid":{"rendered":"https:\/\/www.heddels.com\/?p=138740"},"modified":"2020-06-04T22:10:17","modified_gmt":"2020-06-05T04:10:17","slug":"reyn-spooner-behind-brand-iconic-hawaiian-shirts","status":"publish","type":"post","link":"https:\/\/www.heddels.com\/2019\/07\/reyn-spooner-behind-brand-iconic-hawaiian-shirts\/","title":{"rendered":"Reyn Spooner: Behind the Brand and its Iconic Hawaiian Shirts"},"content":{"rendered":"
The Hawaiian shirt is a feel-good garment. Throw one over a white t-shirt in the summer and it’s going to be a good day. But once upon a time, the Hawaiian shirt was a niche item, worn predominantly in its namesake’s homeland and seen as a kitsch garment by anyone past the West Coast. Thankfully, one brand helped pave the way for the Hawaiian shirt\u2019s acceptance around the globe, and that brand was Reyn Spooner<\/strong>.
\nThe roots of Reyn Spooner can be traced all the way back to 1949 when a young Reyn McCullough entered the menswear game after serving in the military. But just how did an ex-paratrooper from California end up pioneering the Aloha shirt and earn his brand the designation, \u201cBrooks Brothers of the Pacific\u201d? We’re answering those questions in our profile of the iconic Aloha brand.<\/p>\nBrand History & Philosophy<\/h2>\n
Reyn’s Rise<\/h3>\n