{"id":14278,"date":"2013-03-08T00:01:54","date_gmt":"2013-03-08T07:01:54","guid":{"rendered":"http:\/\/rawrdenim.wpengine.com\/?p=14278"},"modified":"2018-05-09T12:29:25","modified_gmt":"2018-05-09T18:29:25","slug":"fade-friday-unbranded-201-ub201-3-years-4-washes","status":"publish","type":"post","link":"https:\/\/www.heddels.com\/2013\/03\/fade-friday-unbranded-201-ub201-3-years-4-washes\/","title":{"rendered":"Fade Friday &#8211; Unbranded 201 UB201 (3 Years, 4 Washes)"},"content":{"rendered":"<p>When I first caught wind of\u00a0<a href=\"https:\/\/www.heddels.com\/tag\/unbranded-2\/\"><em><strong>Unbranded<\/strong><\/em><\/a><strong>\u00a0<\/strong>a few years back,<em>\u00a0<\/em>my initial reaction was of both intrigue and skepticism. $80.00 for a quality pair of\u00a0<a href=\"https:\/\/www.heddels.com\/dictionary\/r\/rope-dyeing\/\">rope-dyed<\/a>, Japanese raw denim? My ears perked up and I eventually did take the plunge,\u00a0but the whole concept and offering just sounded too good to be true.<\/p>\n<p>Jump ahead three years and four washes, and what you see is my pair of <em><strong>Unbranded\u00a0<\/strong><\/em><strong>201 (UB201)<\/strong> for this week&#8217;s\u00a0<strong>Fade Friday<\/strong>.\u00a0Though I didn&#8217;t document the entire evolution of these jeans, I&#8217;m really impressed with how well these have faded (and held up) over a range of activities &#8211; including backpacking, bar hopping, cooking,\u00a0shovelling, and hours of sitting and walking.<\/p><div class=\"related_posts evergreen_funnels\"><h3>Like this? Read these:<\/h3><div class=\"flex space-x-4\"><div class=\"related_post w-1\/2\"><a href=\"https:\/\/www.heddels.com\/2022\/12\/fade-friday-naked-famous-sumi-selvedge-10-years-unknown-washes-soaks\/\"><img width=\"360\" height=\"225\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/www.heddels.com\/wp-content\/uploads\/2022\/12\/fade-friday-naked-famous-sumi-selvedge-10-years-unknown-washes-soaks-front-back-360x225.jpg\" class=\"left wp-post-image\" alt=\"Fade-Friday---Naked-&amp;-Famous-Sumi-Selvedge-(10+-Years,-Unknown-Washes-&amp;-Soaks)-front-back\" decoding=\"async\" loading=\"lazy\" \/><noscript><img width=\"360\" height=\"225\" src=\"https:\/\/www.heddels.com\/wp-content\/uploads\/2022\/12\/fade-friday-naked-famous-sumi-selvedge-10-years-unknown-washes-soaks-front-back-360x225.jpg\" class=\"left wp-post-image\" alt=\"Fade-Friday---Naked-&amp;-Famous-Sumi-Selvedge-(10+-Years,-Unknown-Washes-&amp;-Soaks)-front-back\" decoding=\"async\" loading=\"lazy\" \/><\/noscript><h4>Fade Friday &#8211; Naked &amp; Famous Sumi Selvedge (10+ Years, Unknown Washes &amp; Soaks)<\/h4><\/a><\/div><div class=\"related_post w-1\/2\"><a href=\"https:\/\/www.heddels.com\/2017\/09\/fade-friday-p-c-petit-standard-3-years-3-washes\/\"><img width=\"360\" height=\"225\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/www.heddels.com\/wp-content\/uploads\/2017\/07\/fade-of-the-day-a-p-c-petit-standard-3-years-3-washes-front-360x225.jpg\" class=\"left wp-post-image\" alt=\"Fade-of-the-Day---A.P.C.-Petit-Standard-(3-Years,-3-Washes)-front\" decoding=\"async\" loading=\"lazy\" \/><noscript><img width=\"360\" height=\"225\" src=\"https:\/\/www.heddels.com\/wp-content\/uploads\/2017\/07\/fade-of-the-day-a-p-c-petit-standard-3-years-3-washes-front-360x225.jpg\" class=\"left wp-post-image\" alt=\"Fade-of-the-Day---A.P.C.-Petit-Standard-(3-Years,-3-Washes)-front\" decoding=\"async\" loading=\"lazy\" \/><\/noscript><h4>Fade Friday &#8211; A.P.C. Petit Standard (3 Years, 3 Washes)<\/h4><\/a><\/div><\/div><\/div>\n<p>Looking at these even more closely, you&#8217;ll see some notable markings; such as the rectangular outline of my cell phone on my front, left pocket, the larger wallet shape and small hole on my back right pocket, and the small circle on the back, right pocket where I hold all my coins. What&#8217;s surprised me the most though is the <a href=\"https:\/\/www.heddels.com\/dictionary\/h\/honey-combs\/\">honey combs<\/a> &#8211; they&#8217;re so settled in, they&#8217;ve actually started to shred!<\/p>\n<h2>Details<\/h2>\n<ul>\n<li><span style=\"line-height: 13px;\">Name:\u00a0<em><strong>Unbranded <\/strong><\/em><strong>201 Tapered (UB201)<\/strong><\/span><\/li>\n<li>Weight: 14 Oz.<\/li>\n<li>Fit: Tapered<\/li>\n<li>Other Details:\n<ul>\n<li>Blank fly buttons, rivets, and leather patch<\/li>\n<li>Chain stitched hem<\/li>\n<li>Two-toned stitching<\/li>\n<li>Blue selvedge<\/li>\n<\/ul>\n<\/li>\n<li><a href=\"http:\/\/scout.www.heddels.com\/brands\/unbranded\/denim-jeans\/unbranded-ub201-raw-denim-jeans\">Available\u00a0for $74.00<\/a><\/li>\n<\/ul>\n<h2>Photos &#8211; Before<\/h2>\n<p style=\"text-align: center;\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-14285\" title=\"Before - Unbranded 201 UB201 (3 Years, 4 Washes)\" src=\"https:\/\/www.heddels.com\/wp-content\/uploads\/2013\/03\/before1.png\" alt=\"Before - Unbranded 201 UB201 (3 Years, 4 Washes)\" width=\"600\" height=\"301\" \/><\/p>\n<h2>Photos &#8211; After<\/h2>\n<p style=\"text-align: center;\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-14281\" title=\"Fit After - Unbranded 201 UB201 (3 Years, 4 Washes)\" src=\"https:\/\/www.heddels.com\/wp-content\/uploads\/2013\/03\/Unbranded-Fit.png\" alt=\"Fit After - Unbranded 201 UB201 (3 Years, 4 Washes)\" width=\"600\" height=\"319\" \/><\/p>\n<p style=\"text-align: center;\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter\" title=\"Front and Back - Unbranded 201 UB201 (3 Years, 4 Washes)\" src=\"https:\/\/www.heddels.com\/wp-content\/uploads\/2013\/03\/Unbranded-Front-And-Flat.png\" alt=\"Front and Back - Unbranded 201 UB201 (3 Years, 4 Washes)\" width=\"600\" height=\"386\" \/> <img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-14282\" title=\"Front and Back Closeup - Unbranded 201 UB201 (3 Years, 4 Washes)\" src=\"https:\/\/www.heddels.com\/wp-content\/uploads\/2013\/03\/Unbranded-Front-and-Back-Closeup.png\" alt=\"Front and Back Closeup - Unbranded 201 UB201 (3 Years, 4 Washes)\" width=\"600\" height=\"299\" \/> <img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-14284\" title=\"Selvedge - Unbranded 201 UB201 (3 Years, 4 Washes)\" src=\"https:\/\/www.heddels.com\/wp-content\/uploads\/2013\/03\/Unbranded-Selvedge.png\" alt=\"Selvedge - Unbranded 201 UB201 (3 Years, 4 Washes)\" width=\"600\" height=\"400\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>When I first caught wind of\u00a0Unbranded\u00a0a few years back,\u00a0my initial reaction was of both intrigue and skepticism. $80.00 for a&#8230;<\/p>\n","protected":false},"author":2,"featured_media":28635,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[4795],"tags":[230,672,261,927,32,2227,27],"acf":{"published_feed_date":"2013-03-08 00:01:54"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.8 (Yoast SEO v21.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Fade Friday - Unbranded 201 UB201 (3 Years, 4 Washes)<\/title>\n<meta name=\"description\" content=\"An extremely well-worn and faded pair of Unbranded 201 Tapered raw denim after three years and four washes.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.heddels.com\/2013\/03\/fade-friday-unbranded-201-ub201-3-years-4-washes\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fade Friday - Unbranded 201 UB201 (3 Years, 4 Washes)\" \/>\n<meta property=\"og:description\" content=\"An extremely well-worn and faded pair of Unbranded 201 Tapered raw denim after three years and four washes.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.heddels.com\/2013\/03\/fade-friday-unbranded-201-ub201-3-years-4-washes\/\" \/>\n<meta property=\"og:site_name\" content=\"Heddels\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Heddels\/\" \/>\n<meta property=\"article:author\" content=\"heddels\" \/>\n<meta property=\"article:published_time\" content=\"2013-03-08T07:01:54+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-05-09T18:29:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.heddels.com\/wp-content\/uploads\/2013\/03\/unbranded-201.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"770\" \/>\n\t<meta property=\"og:image:height\" content=\"515\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Nick Coe\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@heddels\" \/>\n<meta name=\"twitter:site\" content=\"@heddels\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nick Coe\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.heddels.com\/2013\/03\/fade-friday-unbranded-201-ub201-3-years-4-washes\/\",\"url\":\"https:\/\/www.heddels.com\/2013\/03\/fade-friday-unbranded-201-ub201-3-years-4-washes\/\",\"name\":\"Fade Friday - Unbranded 201 UB201 (3 Years, 4 Washes)\",\"isPartOf\":{\"@id\":\"https:\/\/www.heddels.com\/#website\"},\"datePublished\":\"2013-03-08T07:01:54+00:00\",\"dateModified\":\"2018-05-09T18:29:25+00:00\",\"author\":{\"@id\":\"https:\/\/www.heddels.com\/#\/schema\/person\/5ba642a11b42a4a6bbf115f293b8e742\"},\"description\":\"An extremely well-worn and faded pair of Unbranded 201 Tapered raw denim after three years and four washes.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.heddels.com\/2013\/03\/fade-friday-unbranded-201-ub201-3-years-4-washes\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.heddels.com\/2013\/03\/fade-friday-unbranded-201-ub201-3-years-4-washes\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.heddels.com\/2013\/03\/fade-friday-unbranded-201-ub201-3-years-4-washes\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.heddels.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Fade Friday &#8211; Unbranded 201 UB201 (3 Years, 4 Washes)\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.heddels.com\/#website\",\"url\":\"https:\/\/www.heddels.com\/\",\"name\":\"Heddels\",\"description\":\"Heddels is the leading destination for those seeking to understand and find well-made, enduring denim, footwear, and other clothing that improves with wear.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.heddels.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.heddels.com\/#\/schema\/person\/5ba642a11b42a4a6bbf115f293b8e742\",\"name\":\"Nick Coe\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.heddels.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/1a64a7f2db306be0a1831c847fae093f?s=96&d=retro&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/1a64a7f2db306be0a1831c847fae093f?s=96&d=retro&r=g\",\"caption\":\"Nick Coe\"},\"description\":\"Nick is a partner at Heddels and has worked in the apparel and digital media industry for nearly 15 years. He has shared his views and expertise on other platforms including Mens Journal, Kingpins, and Nudie Jeans.\",\"sameAs\":[\"https:\/\/www.heddels.com\",\"heddels\",\"https:\/\/twitter.com\/heddels\"],\"url\":\"https:\/\/www.heddels.com\/author\/nick\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Fade Friday - Unbranded 201 UB201 (3 Years, 4 Washes)","description":"An extremely well-worn and faded pair of Unbranded 201 Tapered raw denim after three years and four washes.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.heddels.com\/2013\/03\/fade-friday-unbranded-201-ub201-3-years-4-washes\/","og_locale":"en_US","og_type":"article","og_title":"Fade Friday - Unbranded 201 UB201 (3 Years, 4 Washes)","og_description":"An extremely well-worn and faded pair of Unbranded 201 Tapered raw denim after three years and four washes.","og_url":"https:\/\/www.heddels.com\/2013\/03\/fade-friday-unbranded-201-ub201-3-years-4-washes\/","og_site_name":"Heddels","article_publisher":"https:\/\/www.facebook.com\/Heddels\/","article_author":"heddels","article_published_time":"2013-03-08T07:01:54+00:00","article_modified_time":"2018-05-09T18:29:25+00:00","og_image":[{"width":770,"height":515,"url":"https:\/\/www.heddels.com\/wp-content\/uploads\/2013\/03\/unbranded-201.jpg","type":"image\/jpeg"}],"author":"Nick Coe","twitter_card":"summary_large_image","twitter_creator":"@heddels","twitter_site":"@heddels","twitter_misc":{"Written by":"Nick Coe","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.heddels.com\/2013\/03\/fade-friday-unbranded-201-ub201-3-years-4-washes\/","url":"https:\/\/www.heddels.com\/2013\/03\/fade-friday-unbranded-201-ub201-3-years-4-washes\/","name":"Fade Friday - Unbranded 201 UB201 (3 Years, 4 Washes)","isPartOf":{"@id":"https:\/\/www.heddels.com\/#website"},"datePublished":"2013-03-08T07:01:54+00:00","dateModified":"2018-05-09T18:29:25+00:00","author":{"@id":"https:\/\/www.heddels.com\/#\/schema\/person\/5ba642a11b42a4a6bbf115f293b8e742"},"description":"An extremely well-worn and faded pair of Unbranded 201 Tapered raw denim after three years and four washes.","breadcrumb":{"@id":"https:\/\/www.heddels.com\/2013\/03\/fade-friday-unbranded-201-ub201-3-years-4-washes\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.heddels.com\/2013\/03\/fade-friday-unbranded-201-ub201-3-years-4-washes\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.heddels.com\/2013\/03\/fade-friday-unbranded-201-ub201-3-years-4-washes\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.heddels.com\/"},{"@type":"ListItem","position":2,"name":"Fade Friday &#8211; Unbranded 201 UB201 (3 Years, 4 Washes)"}]},{"@type":"WebSite","@id":"https:\/\/www.heddels.com\/#website","url":"https:\/\/www.heddels.com\/","name":"Heddels","description":"Heddels is the leading destination for those seeking to understand and find well-made, enduring denim, footwear, and other clothing that improves with wear.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.heddels.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.heddels.com\/#\/schema\/person\/5ba642a11b42a4a6bbf115f293b8e742","name":"Nick Coe","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.heddels.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/1a64a7f2db306be0a1831c847fae093f?s=96&d=retro&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/1a64a7f2db306be0a1831c847fae093f?s=96&d=retro&r=g","caption":"Nick Coe"},"description":"Nick is a partner at Heddels and has worked in the apparel and digital media industry for nearly 15 years. He has shared his views and expertise on other platforms including Mens Journal, Kingpins, and Nudie Jeans.","sameAs":["https:\/\/www.heddels.com","heddels","https:\/\/twitter.com\/heddels"],"url":"https:\/\/www.heddels.com\/author\/nick\/"}]}},"_links":{"self":[{"href":"https:\/\/www.heddels.com\/wp-json\/wp\/v2\/posts\/14278"}],"collection":[{"href":"https:\/\/www.heddels.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.heddels.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.heddels.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.heddels.com\/wp-json\/wp\/v2\/comments?post=14278"}],"version-history":[{"count":0,"href":"https:\/\/www.heddels.com\/wp-json\/wp\/v2\/posts\/14278\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.heddels.com\/wp-json\/wp\/v2\/media\/28635"}],"wp:attachment":[{"href":"https:\/\/www.heddels.com\/wp-json\/wp\/v2\/media?parent=14278"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.heddels.com\/wp-json\/wp\/v2\/categories?post=14278"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.heddels.com\/wp-json\/wp\/v2\/tags?post=14278"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}