{"id":143460,"date":"2019-09-30T00:00:14","date_gmt":"2019-09-30T06:00:14","guid":{"rendered":"https:\/\/www.heddels.com\/?p=143460"},"modified":"2019-09-30T10:59:51","modified_gmt":"2019-09-30T16:59:51","slug":"many-faces-beams-sub-labels-collaborations","status":"publish","type":"post","link":"https:\/\/www.heddels.com\/2019\/09\/many-faces-beams-sub-labels-collaborations\/","title":{"rendered":"The Many Faces of Beams: Sub-labels and Collaborations"},"content":{"rendered":"

Japanese menswear giant Beams<\/strong><\/a> has laid the foundations for contemporary men’s style on the streets of Japan in a way that no other brand has. But, the brand’s impact reaches much further than the islands it calls home. Beams is internationally renowned and known the world over as a style leader and creative innovator. Earlier this month we looked at the history of Beams<\/a> and its impact on the world of menswear and with over 150 stores worldwide, Beams is a leading lifestyle retailer that you need to know about. We’re going to look more closely at the plethora of sub-labels (30, to be exact) and notable collaborations which the brand has been involved with over the last 40+ years.<\/p>\n

While Beams began by offering the lifestyle of a West Coast college campus, it quickly diversified its offering and broadened its sources of inspiration. From East Coast to ivy and workwear to avant-garde, Beams became specialists in vastly different areas of fashion. To support this growth and expansion, the brand created many sub-labels to cater for each unique taste and style. Now with 30 sub-labels under the brand, diversity has become key to the cultural curation presented by Beams.<\/p>

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