{"id":98401,"date":"2018-01-29T00:01:40","date_gmt":"2018-01-29T07:01:40","guid":{"rendered":"https:\/\/www.heddels.com\/?p=98401"},"modified":"2018-01-24T13:29:29","modified_gmt":"2018-01-24T20:29:29","slug":"tradlands-transit-chino","status":"publish","type":"post","link":"https:\/\/www.heddels.com\/2018\/01\/tradlands-transit-chino\/","title":{"rendered":"Nicole Sorenson Interview &#8211; Tradlands Development Manager on Their Transit Chino"},"content":{"rendered":"<p>While Heddels presents a weekly rotation of heritage garb for gents, head-to-toe offerings for women remain scarce. One brand filling the gap is <strong><a href=\"https:\/\/tradlands.com\">Tradlands<\/a><\/strong>. Launched in 2012, the company makes high quality essentials for women, inspired by classic menswear. Known for their shirting, Tradlands just dropped their new <a href=\"https:\/\/tradlands.com\/collections\/shop\/products\/transit-chino-olive\">Transit Chino<\/a> featuring sturdy twill, solid construction and smart design details,<\/p>\n<div id=\"attachment_99896\" style=\"width: 1055px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-99896\" decoding=\"async\" loading=\"lazy\" class=\"wp-image-99896 size-full\" src=\"https:\/\/www.heddels.com\/wp-content\/uploads\/2017\/12\/tradlands-transit-chino-folded-open-and-leg-selvedge-e1514927469424.jpg\" alt=\"tradlands-transit-chino-folded-open-and-leg-selvedge\" width=\"1045\" height=\"444\" \/><p id=\"caption-attachment-99896\" class=\"wp-caption-text\">Designed for durability: taped seams, tactical bartacking and functional pocketing<\/p><\/div>\n<p>I spoke with <strong>Nicole Sorenson<\/strong>,\u00a0Tradland\u2019s product development and production manager, about the Transit Chino project.<\/p><div class=\"related_posts evergreen_funnels\"><h3>Like this? Read these:<\/h3><div class=\"flex space-x-4\"><div class=\"related_post w-1\/2\"><a href=\"https:\/\/www.heddels.com\/2014\/09\/bandit-photographer-cory-piehowicz-exclusive-interview-pt-2\/\"><img width=\"360\" height=\"225\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/www.heddels.com\/wp-content\/uploads\/2014\/07\/jack0-360x225.jpg\" class=\"left wp-post-image\" alt=\"\" decoding=\"async\" loading=\"lazy\" \/><noscript><img width=\"360\" height=\"225\" src=\"https:\/\/www.heddels.com\/wp-content\/uploads\/2014\/07\/jack0-360x225.jpg\" class=\"left wp-post-image\" alt=\"\" decoding=\"async\" loading=\"lazy\" \/><\/noscript><h4>Bandit Photographer Cory Piehowicz &#8211; Exclusive Interview Pt. 2<\/h4><\/a><\/div><div class=\"related_post w-1\/2\"><a href=\"https:\/\/www.heddels.com\/2013\/06\/a-brief-conversation-with-takanori-enami-design-director-of-evisu\/\"><img width=\"360\" height=\"225\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/www.heddels.com\/wp-content\/uploads\/2013\/06\/a-brief-conversation-with-takanori-enami-design-director-of-evisu-360x225.jpg\" class=\"left wp-post-image\" alt=\"A-Brief-Conversation-With-Takanori-Enami-Design-Director-of-Evisu\" decoding=\"async\" loading=\"lazy\" \/><noscript><img width=\"360\" height=\"225\" src=\"https:\/\/www.heddels.com\/wp-content\/uploads\/2013\/06\/a-brief-conversation-with-takanori-enami-design-director-of-evisu-360x225.jpg\" class=\"left wp-post-image\" alt=\"A-Brief-Conversation-With-Takanori-Enami-Design-Director-of-Evisu\" decoding=\"async\" loading=\"lazy\" \/><\/noscript><h4>A Brief Conversation With Takanori Enami &#8211; Design Director of Evisu<\/h4><\/a><\/div><\/div><\/div>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-100988\" src=\"https:\/\/www.heddels.com\/wp-content\/uploads\/2017\/12\/nicole-sorenson.jpg\" alt=\"nicole sorenson tradlands\" width=\"1045\" height=\"699\" \/><\/p>\n<p><strong>Heddels (Lesli Larson): Tradlands has been known for shirts for several seasons. Why pants, why now?<\/strong><\/p>\n<p><strong>Nicole Sorenson:<\/strong> What I love about Tradlands is how engaged they are with their customers. They really do a great job of polling the women who support the brand. For years, customers have been asking for a pair of pants, and this year it finally happened. There is also a big push going into &#8217;18 to outfit women head to toe, so pants were the next logical step.<\/p>\n<p><strong>H: Where did you source inspirations?<\/strong><\/p>\n<p><strong>NS:<\/strong> Customer feedback really drove the design direction of this project. We received over 600 completed surveys before we started to dive into the design and first prototypes. Listening to what customers wanted really made it clear what we were going to make from the start. Customers were asking for a classic fit chino with specific, functional details. These imperatives were included while ensuring an ideal fit for women. We ended up doing more than three iterations before we moved into production on this first round.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-99897\" src=\"https:\/\/www.heddels.com\/wp-content\/uploads\/2017\/12\/tradlands-transit-chino-hand-in-pocket.jpg\" alt=\"tradlands-transit-chino-hand-in-pocket\" width=\"1045\" height=\"699\" \/><\/p>\n<p><strong>H: What were the key features?<\/strong><\/p>\n<p><strong>NS:<\/strong> The Transit Chino includes deep front pockets that you can put your hands in and back pockets that can stow an iPhone. It\u2019s crazy to think about, but a lot of women&#8217;s chinos\u2019 pocketing has zero functionality. This was the number one request for these pants. Other details we added were subtle, like the .25&#8243; <a href=\"https:\/\/www.heddels.com\/dictionary\/bartack\/\">bartacks<\/a> on the top and bottoms of the pockets\u2014these might go unnoticed, but they really will extend their life.<\/p>\n<p>The fabric is a sturdy 7.5oz. twill with a little bit of stretch, which gives the fabric mobility while allowing it to hold its shape. The taped outer seam, like selvedge, lets you cuff your pants while exposing a clean finish. They really are finished the same on the interior as they are on the exterior. Both the charcoal and olive twill were custom dyed for this first run and the tape color of the brass zippers corresponds with the fabric color. Instead of a traditional button, we did a <a href=\"https:\/\/www.heddels.com\/2014\/09\/know-button-types-donut-vs-tack\/\">riveted donut button<\/a> to add extra durability.<\/p>\n<p><strong>H: What were some of the challenges you faced in bringing these pants to market?<\/strong><\/p>\n<p><strong>NS:<\/strong> The number one manufacturing issue we&#8217;re up against (while trying to keep individual products in the US) is the cost to manufacture in Los Angeles. For this pair of pants, and the number of components that go into it, we&#8217;re still not making our complete margin. [And the margin] is still well below where it needs to be to make this an ongoing item. But it felt like the right time to make it happen, so it was a now-or-never sort of decision, because we wanted to launch for the holiday. And, of course, you want to stay in line, cost-wise, with your other products, and $185 felt doable\u2026 but it\u2019s still not getting us were we need to be. This is something we\u2019ll always be working on\u2014delivering well-made, ethically-sewn products at the most reasonable price we can.<\/p>\n<p><strong>H: How would you dress these up in terms of a complete outfit (head to toe)?<\/strong><\/p>\n<p><strong>NS:<\/strong> Dress them down with some sort of causal sandal or <strong>Blundstone<\/strong> boots. Pair them with a Tradland\u2019s button-down under a sweatshirt, layered with the new denim <a href=\"https:\/\/www.heddels.com\/2017\/12\/tradlands-13oz-selvedge-denim-jacket-fit-ladies\/\">Atlantic Jacket<\/a> or Shirt Jacket. On the other hand, wearing the chinos with Tradland&#8217;s Ashland Black [shirt] and some black patent brogues, or low boots, would dress them up nicely.<\/p>\n<hr \/>\n<p><em>You can find the Transit Chino for $185 at <a href=\"https:\/\/tradlands.com\/collections\/pants-for-women\">Tradlands<\/a>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>While Heddels presents a weekly rotation of heritage garb for gents, head-to-toe offerings for women remain scarce. One brand filling&#8230;<\/p>\n","protected":false},"author":117,"featured_media":99895,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[651],"tags":[2384,12486,5503],"acf":{"published_feed_date":"2018-01-29 00:01:40"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.8 (Yoast SEO v21.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Nicole Sorenson Interview - Tradlands Development Manager on Their Transit Chino<\/title>\n<meta name=\"description\" content=\"We sit down with Nicole Sorenson, development and production manager at Tradlands and discuss the design of their new Transit Chino.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.heddels.com\/2018\/01\/tradlands-transit-chino\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nicole Sorenson Interview - Tradlands Development Manager on Their Transit Chino\" \/>\n<meta property=\"og:description\" content=\"We sit down with Nicole Sorenson, development and production manager at Tradlands and discuss the design of their new Transit Chino.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.heddels.com\/2018\/01\/tradlands-transit-chino\/\" \/>\n<meta property=\"og:site_name\" content=\"Heddels\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Heddels\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-01-29T07:01:40+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-01-24T20:29:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.heddels.com\/wp-content\/uploads\/2017\/12\/tradlands-transit-chino-two-female-models.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1045\" \/>\n\t<meta property=\"og:image:height\" content=\"699\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Lesli Larson\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@archcloth\" \/>\n<meta name=\"twitter:site\" content=\"@heddels\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lesli Larson\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.heddels.com\/2018\/01\/tradlands-transit-chino\/\",\"url\":\"https:\/\/www.heddels.com\/2018\/01\/tradlands-transit-chino\/\",\"name\":\"Nicole Sorenson Interview - Tradlands Development Manager on Their Transit Chino\",\"isPartOf\":{\"@id\":\"https:\/\/www.heddels.com\/#website\"},\"datePublished\":\"2018-01-29T07:01:40+00:00\",\"dateModified\":\"2018-01-24T20:29:29+00:00\",\"author\":{\"@id\":\"https:\/\/www.heddels.com\/#\/schema\/person\/d7261896b5080201cdb19d034d316e37\"},\"description\":\"We sit down with Nicole Sorenson, development and production manager at Tradlands and discuss the design of their new Transit Chino.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.heddels.com\/2018\/01\/tradlands-transit-chino\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.heddels.com\/2018\/01\/tradlands-transit-chino\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.heddels.com\/2018\/01\/tradlands-transit-chino\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.heddels.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Nicole Sorenson Interview &#8211; Tradlands Development Manager on Their Transit Chino\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.heddels.com\/#website\",\"url\":\"https:\/\/www.heddels.com\/\",\"name\":\"Heddels\",\"description\":\"Heddels is the leading destination for those seeking to understand and find well-made, enduring denim, footwear, and other clothing that improves with wear.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.heddels.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.heddels.com\/#\/schema\/person\/d7261896b5080201cdb19d034d316e37\",\"name\":\"Lesli Larson\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.heddels.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/26c46e0a9cf8442647b22050140770b7?s=96&d=retro&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/26c46e0a9cf8442647b22050140770b7?s=96&d=retro&r=g\",\"caption\":\"Lesli Larson\"},\"description\":\"Lesli Larson co-founded Archival Clothing, an Oregon based company that manufactured bags and apparel inspired by historical examples. Larson is back to her brand\u2019s origins, researching and writing about heritage apparel for women (and gents). She can be reached at archivalblogger@gmail.com.\",\"sameAs\":[\"http:\/\/archivalblog.com\",\"https:\/\/twitter.com\/archcloth\"],\"url\":\"https:\/\/www.heddels.com\/author\/lesli-larson\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Nicole Sorenson Interview - Tradlands Development Manager on Their Transit Chino","description":"We sit down with Nicole Sorenson, development and production manager at Tradlands and discuss the design of their new Transit Chino.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.heddels.com\/2018\/01\/tradlands-transit-chino\/","og_locale":"en_US","og_type":"article","og_title":"Nicole Sorenson Interview - Tradlands Development Manager on Their Transit Chino","og_description":"We sit down with Nicole Sorenson, development and production manager at Tradlands and discuss the design of their new Transit Chino.","og_url":"https:\/\/www.heddels.com\/2018\/01\/tradlands-transit-chino\/","og_site_name":"Heddels","article_publisher":"https:\/\/www.facebook.com\/Heddels\/","article_published_time":"2018-01-29T07:01:40+00:00","article_modified_time":"2018-01-24T20:29:29+00:00","og_image":[{"width":1045,"height":699,"url":"https:\/\/www.heddels.com\/wp-content\/uploads\/2017\/12\/tradlands-transit-chino-two-female-models.jpg","type":"image\/jpeg"}],"author":"Lesli Larson","twitter_card":"summary_large_image","twitter_creator":"@archcloth","twitter_site":"@heddels","twitter_misc":{"Written by":"Lesli Larson","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.heddels.com\/2018\/01\/tradlands-transit-chino\/","url":"https:\/\/www.heddels.com\/2018\/01\/tradlands-transit-chino\/","name":"Nicole Sorenson Interview - Tradlands Development Manager on Their Transit Chino","isPartOf":{"@id":"https:\/\/www.heddels.com\/#website"},"datePublished":"2018-01-29T07:01:40+00:00","dateModified":"2018-01-24T20:29:29+00:00","author":{"@id":"https:\/\/www.heddels.com\/#\/schema\/person\/d7261896b5080201cdb19d034d316e37"},"description":"We sit down with Nicole Sorenson, development and production manager at Tradlands and discuss the design of their new Transit Chino.","breadcrumb":{"@id":"https:\/\/www.heddels.com\/2018\/01\/tradlands-transit-chino\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.heddels.com\/2018\/01\/tradlands-transit-chino\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.heddels.com\/2018\/01\/tradlands-transit-chino\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.heddels.com\/"},{"@type":"ListItem","position":2,"name":"Nicole Sorenson Interview &#8211; Tradlands Development Manager on Their Transit Chino"}]},{"@type":"WebSite","@id":"https:\/\/www.heddels.com\/#website","url":"https:\/\/www.heddels.com\/","name":"Heddels","description":"Heddels is the leading destination for those seeking to understand and find well-made, enduring denim, footwear, and other clothing that improves with wear.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.heddels.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.heddels.com\/#\/schema\/person\/d7261896b5080201cdb19d034d316e37","name":"Lesli Larson","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.heddels.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/26c46e0a9cf8442647b22050140770b7?s=96&d=retro&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/26c46e0a9cf8442647b22050140770b7?s=96&d=retro&r=g","caption":"Lesli Larson"},"description":"Lesli Larson co-founded Archival Clothing, an Oregon based company that manufactured bags and apparel inspired by historical examples. Larson is back to her brand\u2019s origins, researching and writing about heritage apparel for women (and gents). She can be reached at archivalblogger@gmail.com.","sameAs":["http:\/\/archivalblog.com","https:\/\/twitter.com\/archcloth"],"url":"https:\/\/www.heddels.com\/author\/lesli-larson\/"}]}},"_links":{"self":[{"href":"https:\/\/www.heddels.com\/wp-json\/wp\/v2\/posts\/98401"}],"collection":[{"href":"https:\/\/www.heddels.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.heddels.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.heddels.com\/wp-json\/wp\/v2\/users\/117"}],"replies":[{"embeddable":true,"href":"https:\/\/www.heddels.com\/wp-json\/wp\/v2\/comments?post=98401"}],"version-history":[{"count":0,"href":"https:\/\/www.heddels.com\/wp-json\/wp\/v2\/posts\/98401\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.heddels.com\/wp-json\/wp\/v2\/media\/99895"}],"wp:attachment":[{"href":"https:\/\/www.heddels.com\/wp-json\/wp\/v2\/media?parent=98401"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.heddels.com\/wp-json\/wp\/v2\/categories?post=98401"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.heddels.com\/wp-json\/wp\/v2\/tags?post=98401"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}