We’re pleased to announce that we’ve revamped the Heddels Shop and are here to connect you directly with some of our favorite brands. We’ve got offerings from many of our favorite brands, including: Tanner Goods, Tellason, Left Field, Winter Session, Battenwear, Kiriko, Grant Stone, Corridor, and more.
To celebrate the launch, take 10% off the entire selection with the code “LAUNCH10” right up until Christmas Eve. Click here to shop now or read on for a little bit more about why we’re doing this.
Almost four years ago, we debuted the first iteration of our CO-OP line and along with it the Heddels Shop, the first time we offered selling anything directly to our readers. CO-OP was more an experiment than anything. With a laundry list of strict rules that each project had to adhere to, it was focussed on storytelling and creating novel products and didn’t have much of a purpose as a revenue driver for us.
In the years since, we’ve introduced four of these CO-OP items along with our Denim Wash to the mix but hadn’t considered building it out into a fully-fledged store until recently. With CO-OP, we didn’t want to put our name on collaborations if it was just going to be swapping a leather patch; and here we didn’t want to have a store unless we had something unique to offer to the experience.
So what are we doing differently? We’re all about “owning things you want to use forever“, and we see the Shop as a natural extension of that goal.
The best way to understand something before you buy it (and ensure you’ll go the distance with it) is to experience it in person; to go to a store and touch it, try it on, and talk to someone knowledgeable about it. Online shopping is a poor replacement for physical retail, but the niche nature of many of the items we feature makes it a necessity.
Currently, goods are scattered across dozens and dozens of webstores with a varying degree of images, descriptions, sizing information, and user experiences. Different stores have different return policies, different shipping rates, and different checkout methods—it’s all a lot for anyone to learn and slows down and discourages people from connecting with the goods they want.
We want to make the most informative, most understandable, and easiest customer retail experience for Heddels-type goods on the internet. I wouldn’t go so far as to call this “mission accomplished”, but we’re on our way to implementing a variety features that will help you understand:
- How any given item will fit you
- How to maintain and care for it
- What it will look like at the beginning, middle, and end of its life cycle
- Who made it and where it was made
This site’s been up (in one iteration or another) for almost nine years now. The majority of our revenue has been via advertising from brands and companies in our niche and there really haven’t been any opportunities for readers to support us directly until now. We’re not gonna get all NPR-pledge-drive, but if you like what we’re doing and think it deserves to continue, consider giving our shop a look.
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We’re very proud of our initial brand selection, all of which are makers we’ve known personally for years and we plan to include many more brands in our community in the near future, and get you even closer with the people we think are producing goods worth your attention.
Visit the Heddels Shop (and remember “LAUNCH10” for 10% off!)
