• Shop
Shop

Atari

What does Atari mean?

A Japanese buzzword term for the selective fading of the ridges of creases.

Heddels explains Atari

The most common areas for Atari are along the side seams, on the front and back of the knees, the upper thigh, along the hem, and on belt loops and along the pocket seams.

For further reading, see article, “Meaning Of “Atari” – NOT The Video Game Console!“.

Additional Resources

Some examples of Atari:

Atari Fading - Thighs

source: denimarchive.com

Atari Fading - Back Pocket Seam

source: withoutwash.com