What does Tate-Ochi mean?
A Japanese buzzword referring to occurrences of fade forming in vertical lines in vintage denim.
Heddels explains Tate-Ochi
Translating literally to “vertical falls”, Tate-ochi refers to the vertical faded stripes that occur in denim made from slub yarn (i.e. yarn that has thicker sections, or slubs, along its length). Tate-ochi usually occurs on vintage jeans and is highly valued in Japan.
Tate-Ochi or vertical falling fades: