• Start Here
  • Shop

Fade Friday – Old Blue Co. The Beast (14 Months, 1 Wash, 1 Soak)

Fade Friday – Old Blue Co. The Beast (14 Months, 1 Wash, 1 Soak)

Before. Courtesy: Chain Stitches

Fade Friday – Old Blue Co. The Beast (14 Months, 1 Wash, 1 Soak)

Zoolander (2001) - Paramount Pictures

In the eyes of his family, Derek Zoolander was a huge disappointment. The reason for their disowning is often misattributed, however, to his male modeling. Though such a career is indeed dishonorable to a multi-generational family of miners, it was actually the denim he wore going into the mines that severed his ties. Washed to hell and not even dyed with indigo, denim hunters would surely pass over his jeans were they to stumble upon them.

Heddels reader Hanif Tri Maulana is an actual coal miner from Bandung, Indonesia and his pair of Old Blue Cojeans is a prime example of what a hot coal mine in South East Asia can do. On top of mining for soot laden bricks of energy, Maulana’s also done work in the lab, exposing his jeans to hydrogen chloride and hydrochloric acid, which are extremely corrosive compounds. If that wasn’t enough, his Old Blues have also saved his skin in a motorcycle accident.

The results make this jean worthy of being called The Beast with insane honey combs and thick whiskers. Now, after only about a year, his jeans are practically more off-white than indigo. And the only reason they’re not pure white is because of the soot embedded in the fibers. Take notes, Derek.

For more, check him out on Instagram.


  • Name: Old Blue Co. The Beast
  • Fabric: Unsanforized Japanese selvedge denim
  • Weight: 21 oz. pre-soak, 23 oz. post-soak
  • Fit: Slim
  • Unique features:
    • Hidden rivets
    • Felled inseam
    • 12 oz. Okayama red hickory pocket lining
  • Available for $286 at Chain Stitches

Join today and gain instant access to:

2 product giveaways per month
Exclusive Heddels+ articles and podcast episodes
Heddels+ Discord community
No ads on the entire Heddels site
Up to 20% off at the Heddels Shop, STAG Provisions, Blue in Green, Clutch Cafe, and more!