If you are a regular SuFu visitor, these jeans might look familiar. Small but mighty menswear store Standard & Strange worked with Japanese husband and wife denim making team Ooe Yofukuten to develop their first collaboration item – the OA02-510 Jeans. It’s no surprise S&S chose Ooe as their level of attention and awareness of details is immense. Reminiscent of the classic Levi’s 1960’s 501, these jeans feature a medium rise with a tapered leg and are made using exclusive Ooe 13.5oz. unsanforized denim.
S&S had their hand in the design process as well, adding lining to the back pockets to help prevent blow outs as well as elongating the front pockets to make room for the ever-growing smartphone. The pocket bags are also stamped by both S&S owner Jeremy Smith as well as an individual stamp from every stage of the creation process from Japan to California. Ooe then created a woodblock stamp representing their family history and stamped it on top, showing their true gratitude of not only the buyer but the art of denim making. The tag on the inner waistband reads, “We wish to express our gratitude to all people involved in this work.”
Available for $355 at Standard & Strange.