To the global community at large, Thailand is known for its beautiful beaches, dazzling resorts, and its ancient ruins. But to the denim community, Thailand is perhaps best known for Pronto Denim, a taste-making retailer that has taken all of Southeast Asia by selvedge storm. This powerhouse of a store is now turning 10 years old and celebrating in grand style.
In honor of Pronto’s 10th anniversary, they are collaborating with Iron Heart. The result of this collaboration is the PIH10ANS, a selvedge 22oz. unwashed sanforized straight cut. The collab jeans feature many of the classic Iron Heart details: lined back pockets, hidden rivets, and the now-famous arcuate and W-symbol. The PIH10ANS features a couple of exciting new details as well. The denim has a classic indigo warp with a not-so-common beige weft which gives the whole jean a brownish tint. Expect dirty fades down the line. For a dash of color, they also went with turquoise thread on for the W and the bobbin thread in the chain-stitch hem.
What better way to get in on the celebration of Pronto’s successful ten years than picking up a pair of these new collab jeans. And just in time for summer, you can fade them just like they do in Thailand, in scorching weather.
Available for $350 at Iron Heart.
