Ooe Yofukuten Weaves a Midcentury-Inspired Denim for Their Latest Jean
The raw denim market can seem somewhat saturated with super-slim heavyweight jeans, but there’s still some labels out there that strive to reproduce the denim of old. One brand that does this oh-so well is Ooe Yofukuten, a high-quality denim label that operates entirely out of a small workshop in Aichi, Japan.
Standing as the only U.S. stockist of Ooe Yofukuten, Oakland-based Standard & Strange has landed an exclusive collaboration with the Japanese label, resulting in this pair of OA01XXS Jeans. Based on mid-century styles, these jeans come in a straight-leg cut with a medium to high rise, similar to the Levi’s 501 jeans of the mid-40s.
The OA0XXS is built from a 13.5oz. unsanforized raw denim, designed by Ooe Yofukuten and milled in a small, family-owned mill in Okayama. This mid-weight fabric features a plain white selvedge I.D. and grey weft yarns, which will help to produce an authentic palette of soft, steely indigo fades as the jeans wear down.
Each pair is finished with branded iron buttons, copper-plated hidden rivets, custom branded copper front rivets for Standard & Strange, hard-wearing poly-core stitching throughout, chainstitched hems, and a dual-branded leather waist patch to mark the occasion.
Available exclusively at Standard & Strange, priced at $350.