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Moments In Time – After Hood Sweatshirts

To most, a hoodie is, well, a hoodie. It’s always been a hoodie and will always be a hoodie. No more descriptors or context needed, as the image burned into our collective consciousness appears right away. Relaxed fit cotton jersey, hood with drawstrings, and a ‘kangaroo‘ pocket on the stomach. End of story. That’s why it’s not likely you’ve stopped to wonder – how long have hooded sweatshirts been around? What did original examples look like and how have they changed over the decades?

But as it turns out, there is more ‘in the hood’ than you might think. Although our idea of the hooded sweatshirt is clear, it didn’t just get that way overnight. It, like anything else, went through an evolution. And just as the journey is better than the destination, one stop on the sweatshirt train has become a roaring success amongst a very small, very obsessed group of individuals in the vintage clothing industry which has, in turn, led to reproduction companies (somewhat) democratizing it – the After Hood Sweatshirt.


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