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Back Pocket Flasher

What does Back Pocket Flasher mean?

A paper or cardboard flap attached to the right back pocket of jeans and used to communicate differences in denims, washes, styles and size.

Heddels explains Back Pocket Flasher

This a strategic marketing tool used by denim companies that feature illustrations or graphics that can evoke such themes as Western-style or American 50’s.

Additional Resources

Some examples of Back Pocket Flashers:

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