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What does Bleach mean?

A chemical used to make denim fade.

Heddels explains Bleach

The term bleach refers to a chemical used to lighten or remove color, usually through the process of oxidation. A versatile substance, bleach is most often used as a disinfectant, sterilizer, or whitener. While there are many types of bleach, the most common are sodium hypochlorite, hydrogen peroxide, and calcium hypochlorite.

Additional Resources

Here is a container of bleach:

Heddels Definition - Bleach