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Fade Friday – Unbranded UB101 (1 year, 0 soaks, 2 washes)

In the last couple years, the Unbranded Brand quickly supplanted A.P.C. as the default starter raw denim. And for good reason, they’re cheap, made well, and still produce some pretty great evos. The massive number of these pants on legs has led to an overwhelming number of fade pics. It’s like every third fade we see is a UB101, so it takes a very special pair of jeans to cut through the noise for Fade Friday.

These 101s come from Erik, who wore them everyday for 365 days. That amount of wear earned him some killer stacks and honeycombs as well as a double crotch blowout, holes in the pockets, and more than a few broken stitches. He opted for a lockstitch hem instead of the traditional chainstitch, so no roping for Erik, but the other fades more than make up for it.

  • Name: Unbranded 101
  • Fabric: 100% cotton sanforized Japanese selvedge denim
  • Weight: 14.5 oz.
  • Fit: Skinny
  • Unique Features:
    • Rope dyed indigo
    • Chain stitched hem
    • Button fly closure
  • Available for $82 at Nordstroms

Think you’re fades are worthy of Fade Friday fame? Send ’em in!